/ Strategy, visual identity & web design

Coping with your emotions isn’t always easy. Cope is a digital psychology service aiming to help people who are struggling with their mental health to get the help they need. Their service makes it easy for anyone to either have a drop-in appointment or to schedule an appointment with a preferred psychiatrist through a video call on their computer, tablet or phone.

Mos has developed Cope’s brand strategy and, based on this, a visual identity. As well as design and text for their website. The new visual identity reflects the brand platform and creates a universe making the user feel safe and welcome. The typography is handpicked to convey the feeling of happiness or sadness with two moods to choose from depending on the message. With a logo that symbolizes the art of recharging, warm colors and friendly icons, Cope will help you cope.