Visual identity

Eyr is a Norwegian MedTech startup aiming to digitalize the healthcare sector by inserting their health services into people’s pockets. Their app makes it easy for anyone to have a doctor’s appointment through a video call on their mobile phone.

Mos has developed Eyr’s brand strategy and, based on this, a new visual identity.

The new visual identity reflects the brand platform and is a refreshing element in a somewhat clinical industry. With an organic logo, friendly illustrations, warm colors and playful icons, the design creates a universe making the user feel safe and welcome. The brand pictures remove us from the doctor’s office and into people’s homes and everyday life.

Design: Christoffer Aadalen / Animation: Philip Vedvik / Brand photos: Andreas Kleiberg / Illustrations: Sunniva Krogseth / Web development: Værsågod