Campaign for Propr
When the real estate agent calls you during the viewing and asks which storage unit is yours, you can ask yourself; “would it have been easier to sell my home myself?”
When Propr was repositioning, we focused on making people understand that you can sell your home yourself. A real estate agent is convenient, but if you have a touch of “I can do this”, Propr is the service for you. The campaign consists of two parts; commercials and explanatory films.
The commercials invite people to consider Propr for home sales, while the explanatory films help break down the barriers one encounters before, during, and after the sale.