Røros Tweed
/ Editorial design

Since 1940 Røros Tweed has produced high-quality wool products, based on a centuries-old local crafts tradition. All of their products are made of Norwegian wool and are entirely produced in Norway from raw wool to finished product. Inspired by the surrounding mountains and forest-clad valleys – it is said that in the town of Røros, they produce the world’s most beautiful throws.

Mos had the honour of designing the lookbook for their collection 2020. Inspired by Scandinavian simplicity, we wanted to keep the design clean to really let the throws shine. The design is in an editorial look to make the products stand out, and at the same time organized in a way to make it easy to navigate for retailers.